Wikipedia has evolved into a comprehensive encyclopaedia for many people in the millennial and GenZ age groups covering anything from little animal facts to details about our favourite TV shows.
The community of authors and editors on Wikipedia who work from all over the internet is one of the factors that contribute to its neverending abundance of knowledge.
After all one of the best external sources for appearing on Googles first page is Wikipedia. Usually when you search for a specific keyword its Wikipedia page is visible without having to scroll very far.
Having your own Wikipedia page increases the legitimacy of your business and provides prospective customers with comprehensive information about it. How? Lets See.
Reasons to Create a Wikipedia Page
The living encyclopaedia Wikipedia where anybody may suggest or add pages articles and knowledge about just about anything is now wellknown to almost everyone.
Many users keep a list of their favourite Wikipedia articles on their user page or gather other helpful information. Additionally you will have access to a permanent talk page where you can interact with other users. Every time someone leaves a message on your discussion page youll receive a notification.
The ability to preserve your online reputation gain more exposure and increase your companys credibility in the increasingly crowded and competitive market.
The chance to educate children on vital 21stcentury skills that the majority will use in their careers and personal lives is provided by Wikipedia. In a classroom setting students learn how to use and contribute to Wikipedia which is a useful public resource. Wikipedia can and should be included in curricula.
Steps to Creating a Wikipedia Page
- Create an account.
The first step is of course to create a Wikipedia account. You can do this by clicking the "Create an account" button in the upper right corner. Enter your login information including your username password and active email address. Wikipedia pages can only be created or edited by registered users. Use a legitimate email address and name.
- Participate in creating new pages.
Wikipedia places a high value on reputation. Make a name for yourself on Wikipedia and become a reputable user before starting your article. Once you get the status of autoconfirmed user you will be able to edit pages immediately without needing to wait for review or approval.
So be patient add to the Wikipedia knowledge base and when you get the desired status proceed to the next phase.
- Research and gather sources.
Wikipedia has very severe plagiarism policies. It is necessary to ensure that the piece is noble and unique. Because of this attribute Wikipedia is a reliable source of information. Before publishing an article they conduct a notability test. Any duplicates will be removed immediately. Here Wikipedia is a serious business.
Do your research and collect articles in which your company has been referenced because Wikipedia does not like companies that cite a lot of content from their own website.
- Develop an outline.
You are now ready to start adding information to the proposed Wikipedia page. You have two options for entering it into Wikipedia: manually typing it in or copying and pasting it from a text file.
To begin with you should give a broad summary of the companys history as well as a list of the main goods and services it offers.
Then begin writing about your goods/services in more detail making an effort to be thorough and educational while maintaining a neutral tone of voice. The Wikipedia page for your business is not the place to promote yourself.
- Create your draft.
The time has come to submit your rough draft to the Wikipedia Article Wizard.
Make sure to familiarise yourself with and abide by the Wikipedia business guidelines. If not you run the chance of your content being rejected which would require you to evaluate and edit it ultimately wasting precious minutes.
Consequently getting one more view before submitting your essay is an excellent idea.
- Submit the page for review.
You must submit your page for review as the last step. The articles validity and notability will be checked by Wikipedia. The official Wikipedia page for your business will be published if Wikipedia determines that it is authentic and qualifies to be added as a topic.
Your job is not finished here. You must continuously update your companys Wikipedia page with any new information. This maintains the transparency of your Wikipedia page while still maintaining its legitimacy. The process of updating Wikipedia never stops. Send in your page for evaluation.
- Update over time.
Youve finished writing the Wikipedia entry for your company and its now life after being vetted and approved.
A Wikipedia contributor made some superficial adjustments to the page shortly after it became life including changing the headline. If you do manage to get a page published keep an eye on it and make any necessary updates.
HOW DO YOU ESTABLISH DIGITAL PRESENCE
Digital presence is "showing your business online." The online impression that your brand creates through content websites search engines and other digital media and platforms is made up of several different elements. With the use of tools like a website social networking platforms a listing in business directories client testimonials and other online sources creating a digital presence is simple.
But creating a strong online presence is not an easy task; it needs persistence skill knowledge work and most importantly consistency.
Top 10 List of Elements that Help in Creating a Digital Presence
- Create Online Website
When potential customers want to learn more about your brand they frequently go to your website. Therefore a highquality customer experience requires consistent branding helpful content responsive design and straightforward page navigation.
- Using Social Media
Being active on social media has become essential today. Using social media to promote yourself and establish your reliability and reputation is a terrific idea. Social media including Facebook Twitter LinkedIn Instagram Pinterest TikTok Reddit and more.
- Business listing
Building your online visibility through business listings is a wonderful idea. They enhance your local SEO and make it easier for customers to find you. You may use the following free business listing websites in India to increase your online visibility:
- Google My Business
- Justdial
- Sulekha
- IndiaMart
- TradeIndia
- Yellow Pages India
- AskLaila
- Indiacom Source
- Business location listing
Your online presence includes business location information that helps in attracting customers. They are entries for the business in a number of web directories including Google Maps Apple Maps Bing Maps etc. These listings assist you in enhancing local SEO and attracting potential clients.
- Participating in an online questionanswer site
Participating in online StackExchange Quora Yahoo Answers and other questionandanswer forums can help you enhance your online presence. Source
- Local directory listing
Local business directories are websites that organise businesses by location and category. These directories can assist you in reaching out to potential clients in your area as well as increasing your web visibility. Source
- Digital advertising
Digital advertising can be an excellent approach to developing your online presence and reaching out to prospective clients. The practice of sending promotional content via digital channels such as search engines websites social media email and mobile apps is referred to as digital advertising.
- Content marketing
Another excellent strategy for building your online presence and luring potential clients is content marketing. Content marketing is the process of producing and disseminating informative materials like blog posts videos infographics and social media updates that draw in and hold the attention of a target audience.
- Develop relationship
A fantastic method to establish your online presence and expand your business is by building relationships with your clients. You can cooperate on projects that are mutually beneficial for you.
- Automate process
Finally creating a web presence requires a lot of timeconsuming strategies. Automate a few of your processes to make sure the system works as it should. You may also design automatic email signup forms for your website and schedule your email marketing newsletters in advance.